COX 3D Icons
Year
Role
Category
As Cox continues to evolve into a more modern, connected, and future-facing brand, its 3D icon library was reimagined into a unified, ownable system built to scale.
Centered on a new signature material, luminous glass, and grounded in Cox’s distinctive brand gradient, the refreshed collection strengthens recognition while adding energy, depth, and consistency. The icons reflect Cox’s innovative spirit in a way that feels approachable, optimistic, and unmistakably Cox.
COX 3D Icons
Year
Role
Category
As Cox continues to evolve into a more modern, connected, and future-facing brand, its 3D icon library was reimagined into a unified, ownable system built to scale.
Centered on a new signature material, luminous glass, and grounded in Cox’s distinctive brand gradient, the refreshed collection strengthens recognition while adding energy, depth, and consistency. The icons reflect Cox’s innovative spirit in a way that feels approachable, optimistic, and unmistakably Cox.
COX 3D Icons
Year
Role
Category
As Cox continues to evolve into a more modern, connected, and future-facing brand, its 3D icon library was reimagined into a unified, ownable system built to scale.
Centered on a new signature material, luminous glass, and grounded in Cox’s distinctive brand gradient, the refreshed collection strengthens recognition while adding energy, depth, and consistency. The icons reflect Cox’s innovative spirit in a way that feels approachable, optimistic, and unmistakably Cox.
EXISTED SYSTEM
Cox's identity system relies on its signature "tile" graphic to frame lifestyle imagery, effectively conveying approachability and human connection. However, the system lacks the visual tools required to communicate abstract technical concepts or highlight specific product capabilities—such as Wi-Fi performance, internet speed, and dedicated use cases like gaming or messaging.
EXISTED SYSTEM
Cox's identity system relies on its signature "tile" graphic to frame lifestyle imagery, effectively conveying approachability and human connection. However, the system lacks the visual tools required to communicate abstract technical concepts or highlight specific product capabilities—such as Wi-Fi performance, internet speed, and dedicated use cases like gaming or messaging.
ICONS
To expands their offering messages, Cox introduced a modern, tech-sophisticated icon library with an optimistic feel. Spanning everyday uses (gaming, streaming, messaging) and abstract concepts (Wi-Fi, speeds, cybersecurity), the new icons give the brand the visual versatility to communicate complex product stories effectively.
ICONS
To expands their offering messages, Cox introduced a modern, tech-sophisticated icon library with an optimistic feel. Spanning everyday uses (gaming, streaming, messaging) and abstract concepts (Wi-Fi, speeds, cybersecurity), the new icons give the brand the visual versatility to communicate complex product stories effectively.
CREDIT